FedEx – Marketing Campaign Collateral


Redwood London – FedEx Account


January 2017 – April 2019

The Brief

I was contracted by Redwood to design marketing collateral for the FedEx and TNT integration project. The campaign aim was to promote FedEx services to TNT customers and TNT services to FedEx customers

What I did

My primary role was to design marketing collateral and an asset toolkit to be used by FedEx and TNT marketing teams. These included: website landing pages, emails, banners, letters, flyers, posters, brand guidelines and PowerPoint presentations.

On-going tasks involved updating project designs after milestone changes. Keeping files and folders tidy and organized. FedEx provided a new brief at every stage of the integration. Editorial and Design worked together to create new content. I developed design concepts following brand guidelines and using FedEx image library. After final brand approval, I created brand guidelines per each communication to explain how to localize and deploy the media.

The project also included quality checking marketing collateral at every stage, mentoring and over-seeing Junior Designers. This was an exciting project, one I enjoyed working on. I enjoyed working with the client Account Manager sharing the responsibility for the deliverables. The scope of work was extensive and varied.